It is difficult to shine when hundreds of competitors are exhibiting on the same platform. Obviously, you have to do something unique to stand-out during the trade show. How to immediately catch the attention of visitors and stop them from going to your competitor’s stand?
Well, it is not an easy task. With the evolving trends and technology, you have to be very innovative and creative to make your stand looks like a peacock in a chicken coop.
In this article, we are going to discuss various ways to make your exhibition stand design loud and proud in an exhibition space.
Table of Contents
1. Relevant to your Potential Consumer
Design your stand as per your customers’ taste. Therefore, it is important to know your customers before starting the designing process. Try to answer the following questions: Who will be the potential customer of your product/services?
What are the challenges and frustrations in their lives? How your product/service will make their life simpler and easier? Once you get the answers to these questions then you will definitely refine and justify your design.
Your exhibition stand design will attract only relevant customers and remove the unwanted clutter from your stand. Only those people will visit your stand who are really interested in your product/services.
2. It Should Not Be Messy
Trade show visitors do not have enough time to read whole paragraphs, therefore, you should write small catchy and informative lines.
You can also take the help of professionals who will write some good lines for your stand. But make sure that these lines should be precise and clear.
Just two or three key points would be sufficient to reveal the right information in the right way. It is a good idea to take the help of professionals like exhibition stands builders UK.
3. Use Precise But Catchy Lines
You can write effective slogans as these are easy to read and remember. Later on, when people recall your slogan they will recall your brand name as well.
If your product/service is new to customers and just two or three lines are not sufficient, then you can write a bit lengthy message.
Make sure that your message contains enticing words to maintain the interest of readers. It should be capable enough to engage the visitors and they should love to spend a few minutes to read your message.
Your message should be catchy and simple. Your readers should recall later and should ready to make a purchase.
4. Use Simple Language
Even in a technical trade show, never make assumptions like people who are attending this technical expo have deep knowledge of highly technical things. Therefore you must craft your messages in such a way that it can be easily understood by the layperson.
If you write some technical lines then maybe the trade show attendees lose their interest in your stand. Your event booth design must be catchy and simple as well. You can purchase the exhibition stands in the UK for your trade booth success.
5. Select Right Color And Right Images
Do you know that every color has its unique significance? Therefore, you must choose the color of your exhibition stand walls wisely. Your main objective while choosing the color is that it should attract the visitor, not distract.
You should make use of various contrasting colors. Your exhibition wall should create an eye-catching pattern in such a way that is should not look too busy or dizzying.
Likewise, images should be selected wisely. Choose only those images which are clear and convey the right message.
You should hire the professional for designing the graphics for your exhibition stand display. The professionals printed images will help you to stand out among your competitors.
6. Stand Material Should Be Good
Never ever use bad quality material for the construction of your exhibition stand. It will prevent your stand from the worst thing- topple or crumple in between the show.
Therefore, you must select high-quality display stand material and it should be assembled properly to prevent any mishap. Before the final day of the exhibition, you should properly inspect the integrity of your exhibition stand.
7. Let Your Product Shine
While designing the trade booth, all exhibitors forget that an ideal design let your product shine. Exhibitors just focus on adding creative and innovating things but they forget to integrate their brand with the design.
You should place the product in the center of your stand so that passers-by can’t resist themselves and they enter the stand to do inquiry related to the product.