“The popularity of mobile application can be assessed from the fact that smartphone users spend almost 90% of their time switching from one app to another!”
Yes, it is true. The wave of complete digitalization has been acting as a fuel to drive global attention to the colossal efficiency of apps. They have provided the users and businesses with a platform to stay connected at all times. Businesses, on the other hand, have been able to discover a lot more. This needed digital transformation has helped everyone to get multiple steps closer to an enhanced level of functioning.
Apart from technical advancements, it has brought a lot of monetary benefits as well. A digital doorway like an application brings a global audience closer to the process, shattering all the geographical constraints. But to unleash the true potential it is necessary to find more ways to gain better results, which we will discuss later in this blog.
Before we get on to the ways to market an app for monetary advantages, we need to know the importance of an application from a user and business perspective.
Importance Of An App For A User
For users an application beneficial because;
- It delivers immaculate experiences, whether it is for shopping, billing, learning, etc
- It shifts the power to them
- It is available 24*7
- Provides a glut of choices for a particular type
- Gives better discounts
Importance Of An App For A Business
The cutting edge competition in the app market is proof of the value it holds for any business. Take a look at the few benefits listed below.
- It elevates the process to another level
- Strengthens the grip over overseas users
- Sets new cornerstone for internal developments by expanding possibilities
- Helps to stay multiple steps ahead of the local competitors
- Establishes better connectivity with the users at all times
Secret Ingredients For Better Mobile App Marketing
Till now we have discussed the importance of an app for both the user and the business. This approach would help businesses to understand the basics and would help in finding out ways for adopting better marketing techniques. To give the emerging startup a little push, here are some of the techniques, following which one can follow an approach leading to better app marketing. So without any further ado, let us check them out.
- Upheave the number of users
The increase in the number of users is directly proportional to the gain in revenue. For a brand, it is essential to woo the end-users and showcase the innovative ways it follows for problem-solving. There are a lot of ways to get good traffic, but if the base of the brand’s app is not strong enough, there are chances, the conversion of the traffic into the set of loyal customers won’t really happen. One way to achieve financial growth is by providing a compelling pricing structure to the audience.
- The magic of push notifications
If sales are moving slow, a brand needs to reassemble the distributed push notification strategy. This is necessary because it is the major key to convert confused visitors into loyal paying customers. If a brand majorly focuses its app’s marketing on push notifications, then the boost in the revenue funnel is undeniable. The content of the notification can be as per the brand’s requirement, for example, it can contain an invite to view the newly arrived collection, or it can be a reminder of the limited stock.
- Increase in service delivery and email marketing
Speaking of quality of a brand, it is not a secret that the trust of the users lies completely in the hands of the services they deliver. For better sales and enhanced levels of conversion, it is a must for a business to provide good quality of service. For an upsurge in the revenue, it would be beneficial to deliver the service on the same day.
Following campaigns for attracting the eye of the user is a trusted method. Email marketing improves the flow of communication and hence shoots up the conversion rate.
- The power of better user engagement
The huge competition in the market mostly plays against any emerging brand. This contradicts the fact that user engagement plays a major role in getting better at revenue. It is better to use the best available technology for an application to improve engagement.
If a brand discovers the right technique to draw in more users and keep them hooked, then the growth in sales cannot be contained. It is surely a difficult technique to master, and hence it is recommended to take the required guidance from the experts.
- Word-of-mouth referrals for more users
For some brands, the word-of-mouth is the most efficient way to harness the huge chunk of buyers. Focus on delivering good customer service, as the good word of the client spreads faster than you can imagine.
- Developing products of good value
Keep a check on the quality, this is probably the most valuable advice someone can ever give. Poor quality of products would never draw in more sales.
- Coupons, discounts, and sales to woo users
For ages, businesses have been drawing the attention of their audience through discounts. Till today, this is the best way to bring in more sales.
These are the seven basic tips that would help any business to reach the zenith of their financial graph. Although there are a lot of other methods involved, it is a must for everyone to see what suits users the best. Once the business is able to figure out the way that suits them the best, the pandora of possibilities opens up to them and the success shoots for the stars. But is important to refer to an expert before taking any drastic step, as it would reduce the chances of failure to almost zero percent.
Mobile app development technology is driving the world to reach up to the users’ expectations, keeping the modern methods in mind. It has created a situation for promising startups to dive in and reap the perks that it has to offer. If you too want to walk hand in hand with the changing trends then feel free to reach out to us for more information. But for more exciting updates about flourishing technology stay tuned to this space.