In today’s time, any company in any field that wishes to achieve maximum success in its industry should have an online presence. Healthcare organizations are no exception to this rule.
Imagine a doctor’s office not having a phone. There would be no way for patients and potential patients to reach out to the doctor in case of emergency or learn about the doctor’s services. In simpler words, there would be no communication between patients and doctors at all. Website is the modern-age communication tool. Having a website brings the hospital much closer to its past, existing, and potential patients.
However, a few questions always cross one’s mind when thinking about creating a Hospital website design. How to create an effective website design? Is it necessary for my hospital to have a website? Can the website be profitable? Etc.
In this article, you will learn why it is essential to have a website for your hospital.
Many people assume that their hospital only needs a website to market their hospital to potential clients. According to a recent study, 69% of people (as per Google) search for a hospital online. This means that your hospital’s current and future patients are already online looking for medical information, and most likely, they are looking for you.
Medical information websites are the second most searched things online in the USA, which means almost every person, before booking an appointment, prefers to look for the hospital and healthcare provider online.
What makes a great medical website design?
The most basic answer to the question is that an excellent medical website design is simple and easy to understand. The website design should give a clear message and communicate the practice’s value proposition. The value proposition, in simpler words, means the factor or the thing that makes you attractive to your website visitors.
The website design should be easy to navigate. It should also be mobile friendly as almost every adult in the USA uses their mobile phones to search for things online, including healthcare providers.
What does your medical website need?
Few basic things should be involved in your medical website design to win more patients.
- Easy to find location and contact information
- The website design should be mobile-friendly
- The website should be mobile optimized. That means it should adapt as per the screen size of the mobile phone.
- Photos and videos of your past and current patients feeling their best
- A dedicated staff page where visitors can get information about doctors who practice in your hospital
These are the basic things that should be mandatorily placed in the design while creating a medical website design. You can also seek the help of an expert medical website designer to help you make an exceptional medical website design for your hospital.
Reasons to Invest In Internet Marketing for Doctors
In the internet age, everyone has heard about the importance of digital marketing. Yet, for many doctors. For many doctors, internet marketing is still a vague and unnecessary concept that is not required.
There are significant advantages that are unique to the medical practitioner in adopting a tech-forward approach. There are many reasons for doctors to invest in internet marketing. Here are three of the most salient.
- You can fall behind on the Times
98% of businesses are adopting and merging their traditional strategies with digital. That’s a considerable number. It doesn’t make sense to follow the trend blindly, but if digitalization also brings in more patients to your medical clinic than ever before, you may want to reconsider.
- Your brand does not show up on the search engines.
The website creates a brand image of you. 71% of people search for a doctor or a healthcare provider online before booking an appointment in the United States as per the data published by Google. The more people can find you on the search engine, the more your brand value increases.
- You can engage with your current and potential patients directly.
It is a myth that digital isn’t personal. 50% of all phone calls to a healthcare provider are driven by digital marketing strategies.
There are other benefits too, like:
- Patient retention
- Patient referrals etc. Refer the link for more information on internet marketing for Doctors.
To conclude –
Digitalization is the demand of the current time. Get in touch with an expert medical website designer and healthcare internet marketing firm to help you in building an extraordinary online presence.