Does your content generate enough traffic? Is it appealing enough to users? Does it have the potential to generate leads? Despite an effective content marketing strategy, you may be struggling to turn prospects to sales. It will be disheartening if you create fantastic content, and it produces hardly any noticeable results.
Well, you are not alone who is facing this problem. If you are creating great blogs and have a good content strategy, but it is failing to produce results, it is the time to introduce tweaks to your content.
You know very well that content is king, but knowing something and understanding something are two different things. As you get to know the problems, your target audience is facing, and you begin to provide them with a solution. You tell the features of your product to ensure them it can only bail them out, but the problem is you ignore the way to approach your customers with the solution.
Despite introducing attractive images and features of your products, you may struggle to generate leads. Have you ever wondered why it does happen? Your content is dry.
You need to write content to attract, engage and delight your target audience. If the content is not rhetoric, people will lose the connection and switch to your competitor. Persuasion is an art of convincing visitors that your product can serve its purpose.
Rhetoric content focuses on benefits but not features. For instance, in an advertisement of a mattress, the focus is on good night sleep not on how the mattress looks like, what it is made of, and the like.
The success of a content marketing strategy depends on the magic of words – how smartly you communicate your message to your audience. Here are the three rules to follow to create persuasive content.
Credibility
No matter how good content you have written, people will not buy your product if they do not trust you. Customers do not have to blindly believe what you say as they can gauge the level of accuracy in your claims by doing online research.
Merely stating, product X will improve productivity cannot entice people to buy your product. You need to back up your claims with real case studies and examples. You can build a trust factor by introducing a quote from an expert who has used your product and sharing case studies.
You cannot make false promises if you want to withstand in the long run. Make sure that the claims you are making through content are genuine and do not lack sincerity.
Hit emotions
Appealing to emotion can induce people to take action. Most of the people may not believe this fact, but branding is all about hitting the feelings of users. Emotional appeal can make your content more engaging and trustworthy.
Create a sense of urgency, a fear of missing out and a sense of belonging to introduce effective emotional appeals to your content. If you do not add such psychological triggers, people will find it dull and monotonous.
Content marketing strategy does not need to be plain that focuses on explaining the so-called features of the product. An advertisement that makes you laugh and cry will impress you. The first impression of the product will be the last impression to make your brand stand out.
Emotional marketing helps users make the buying decision quickly. Studies have demonstrated that people rely on emotions more than information to make a buying decision.
When you write content, make sure that you hit the pain points of the user and convince them to believe that your product has the potential to help them get rid of the problem.
Make your content likeable
If readers like your content, they will prefer visiting your website repeatedly. Not everyone reads the entire content. You need to draw the attention of the user to specific points.
- Make compelling titles and subheadings.
- Highlight the benefits of your product. Even if the user does not read the entire content, they can make a purchasing decision by taking an idea of how your product can benefit them.
- Work on the opening of each piece of your content. Make it conversational. Excessive statistical presentation makes content dull, and readers lose interest.
- Use power words to persuade people. Make your content captivating.
- Adopt a positive tone. Use images that evoke emotions.
Writing rhetoric content is essential if you want to grow in the future. If you do not have an idea of how to start, you can hire an expert in the content field who will assist you generate engaging content. If you do not have enough budget, you can take out loans for CCJs with direct lenders.
