One way to create leads and increase sales is with a real estate postcard. Understanding how to use this direct mail product will help extend your reach as a real estate agent locally. If you are already using postcards and are not getting increased traffic, you need to modify your postcards so you receive a better response.
So, how do you make this happen?
The following tips will provide clues on how to make your postcards stand out.
1. Your Postcard Does Not Stand Out
People trash real estate postcards that do not capture their attention. If you are not generating leads, the problem could be with your postcard’s design. To captivate an audience, you need to use the right branding – one that features an interesting color scheme along with a heading and up to two subheadings. Make sure the reader’s eye is drawn to the right spots, especially to your call-to-action.
Hint: The best “notice-me” color combos include green and red, yellow, orange, and black, orange and blue, and purple and yellow. Keep the color schemes consistent on postcards and direct mailers. Remember, materials begging to be read contrast dark with light and warm with cold hues. Orange and blue are used the most often in direct mail marketing mailings.
2. You Are Targeting the Wrong Audience
You won’t get a response from postcards that do not target the right customers. Your postcard’s message and images should be directed to a specific audience. For example, you may want to target empty nesters.
If your postcard is not designed specifically for your audience’s buying or selling needs, you are wasting your money. Not only do you need to use software to target the right customers, you also need to make sure your message is directed to them as well.
3. You Are Not Personalizing Your Post Card’s Message
Postcard direct market campaigns that include neighborhood details, including new home listings and sales, generate a higher return than their generic counterparts. You might also include facts, such as marketing trends and data and recent testimonials, to promote your business. Doing so will lead to your local credibility.
4. Your Postcard Message is Confusing
Your postcard should be simple to read and understand. By adding a basic design–one that features your contact information–and call to action–in an easy-to-read font and print, you will get a better response. Get rid of any confusing elements in the postcard’s design.
5. Your Postcard’s Response Rate Noticeably Fluctuates
When you mail out postcards, you need to make sure you track the results. Therefore, you should set up a tracking system for the postcards you send. Mail out several variations of your postcard’s design to test which design works the best.
6. Your Postcard Lacks the “Buzz” Element
While sending out just-listed cards and recent sales will incite interest from potential customers, you may also need to add pending sales on postcard designs. A pending sale gets the neighbors talking, or asking the seller about your company. This can get you extra referrals and leads. Adding a link to your blog or social media page will also increase “buzz” and get everyone talking.
